The new CEO corporate leadership manual

strategic and analytical tools for growth

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The new CEO corporate leadership manual
Steven M. Bragg
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Last edited by MARC Bot
September 25, 2020 | History

The new CEO corporate leadership manual

strategic and analytical tools for growth

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

"The New CEO Corporate Leadership Manual is to give a new CEO a hard, quantitative view of the systems and techniques needed to run a company. It provides a recently appointed CEO with the tools that will be needed to be successful in his or her position. The book also gives relatively new CEO considerable information about the financial systems needed for a modern corporation, with particular emphasis on funds management, going public, and dealing with investors. It book shows how to select acquisition targets, price them appropriately, and successfully integrate them, as well as how to turn around failing enterprises. The tentative table of contents is: Part One: Organizational Structure (Due diligence on the organization, The CEO's place in the corporation, Organizational structures, Corporate cultures); Part Two: Corporate Strategy (Competitive analysis and corporate positioning, Product strategy, Sales and marketing strategy, Information technology strategy, Human resources strategy, Financial strategy, Tax strategy); Part Three: Management Systems (Planning systems, Milestones and feedback loops, Performance measurements, Motivational systems, Customer management, Product management, Risk management); Part Four: Finance (Working capital management, Funds management, Going public and going private, Investor relations); Part Five: Special Topics (Mergers and acquisitions, Corporate turnarounds); Appendix: new CEO checklist"--

Publish Date
Publisher
Wiley
Language
English

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Edition Availability
Cover of: The new CEO corporate leadership manual

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Book Details


Published in

Hoboken, N.J

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
658.4/092
Library of Congress
HD57.7 .B73 2011, HD57.7.B73 2011

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24809320M
ISBN 13
9780470912874
LCCN
2011007208

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History

Download catalog record: RDF / JSON
September 25, 2020 Edited by MARC Bot import existing book
July 22, 2011 Created by LC Bot import new book