An edition of The marketisation of higher education
(2010)
The marketisation of higher education
the student as consumer
by Mike Molesworth
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The marketisation of higher education: the student as consumer
2011, Routledge
in English
0415584450 9780415584456
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Book Details
Table of Contents
Introduction to the marketisation of higher education and the student as consumer / Frank Furedi
The march of the market / Roger Brown
Markets, government, funding and the marketisation of UK higher education / Nick Foskett
The marketised university: defending the indefensible / Ronald Barnett
Adopting consumer time and the marketing of higher education / Paul Gibbs
Complexity theory: an approach to assessment that can enhance learning and transform university management / Lewis Elton
Vision, values, and international excellence: the "products" that university mission statements sell to students / Helen Sauntson and Liz Morrish
From Accrington Stanley to academia?: the use of league tables and student surveys to determine "quality" in higher education / Stella Jones-Devitt and Catherine Samiei
Branding a university: adding real value or smoke and mirrors? / Chris Chapleo
Access agreements, widening participation and market positionality: enabling student choice? / Colin McCaig
"This place is not at all what i had expected": student demand for authentic Irish experiences in Irish studies programmes / Katherine Nielsen
The student as consumer: affordances and constraints in a transforming higher education environment / Felix Maringe
The consumer metaphor versus the citizen metaphor: different sets of roles for students / Johan Nordensvard
Constructing consumption: what media representations reveal about
Today's students / Joanna Williams
A degree will make all your dreams come true: higher education as the
Management of consumer desires / Helen Haywood, Rebecca Jenkins, and Mike Molesworth
How choice in higher education can create conservative learners / Lizzie Nixon, Richard Scullion, and Mike Molesworth
Pedagogy of excess: an alternative political economy of student life / Mike Neary and Andy Hagyard
Arguments, responsibility and what is to be done about marketisation
Richard scullion, mike molesworth, and lizzie nixon
A concluding message from the vice-chancellor of poppleton university
Laurie taylor.
Edition Notes
Includes bibliographical references.
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| August 14, 2020 | Edited by ImportBot | import existing book |
| November 29, 2010 | Created by ImportBot | initial import |