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October 21, 2010 | History

Principles and practice of social marketing 1 edition

Principles and practice of social marketing
Rob Donovan

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Principles and practice of social marketing
an international perspective
2nd ed.
Rob Donovan, Nadine Henley

Published 2010 by Cambridge University Press in Cambridge, New York .
Written in English.

About the Book

"This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing"--

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5414 .D66 2010

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24384897M
ISBN 13
9780521194501, 9780521167376
LC Control Number
2010039401

History Created October 21, 2010 · 1 revision Download catalog record: RDF / JSON

October 21, 2010 Created by ImportBot initial import