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Be your own brand
David McNally

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Be your own brand
achieve more of what you want by being more of who you are
2nd ed., updated and expanded.
David McNally and Karl D. Speak

Published 2011 by Berrett-Koehler Publishers in San Francisco, CA .
Written in English.

Table of Contents

Personal brand basics
Personal brand : the perception that you made a difference
A strong personal brand delivers : on three important expectations
Your personal brand is perceived : from three different dimensions
Designing your personal brand of making a difference
Authenticity : the cornerstone to building a strong brand
Creating your brand platform : dimensions and ethos
A promise to be more of who you are
How strong is your personal brand today?
Using the power of alignment to build a strong personal brand
Aligning to become a stronger brand
Personal brand building has gone social
The courage to live your brand.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
158.1
Library of Congress
BF697 .M385 2011

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24384808M
Internet Archive
beyourownbrandac00mcna
ISBN 13
9781605098104
LC Control Number
2010039201
OCLC/WorldCat
642843761

History Created October 21, 2010 · 1 revision Download catalog record: RDF / JSON

October 21, 2010 Created by ImportBot initial import