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The marketing plan
William M. Luther

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The marketing plan
how to prepare and implement it
4th ed.
William M. Luther

Published 2011 by AMACOM in New York, NY .
Written in English.

Table of Contents

The planning process
Marketing management
Market analysis
Customer analysis
Brand development
Product/service plan
Marketing communications budget
Competitive analysis
Promotion plan-advertising
Promotion plan-sales promotion
Promotion plan-public relations
Sales plan-pricing
Customer service plan
Sales plan-future sales
Obtaining equal market share of the high potential customers
Internet
Research
Your complete marketing plan
Appendix A: marketing plan format
Appendix B: advertising agencies
Appendix C: sample businesses plan.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415 .L83 2011

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24384779M
Internet Archive
marketingplanhow00luth_690
ISBN 13
9780814416938
LC Control Number
2010039115
OCLC/WorldCat
664519656

History Created October 21, 2010 · 1 revision Download catalog record: RDF / JSON

October 21, 2010 Created by ImportBot initial import