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October 21, 2010 | History

Word of mouth advertising in the real world 1 edition

Word of mouth advertising in the real world
Godfrey Harris

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Word of mouth advertising in the real world
how to stimulate customer comments in the 21st century
1st ed.
Godfrey Harris

Published 2011 by Americas Group in Los Angeles, Calif .
Written in English.

Table of Contents

Background on the leonardo da vinci museum exhibit
Word of mouth in operation
Word of mouth at the leonardo da vinci museum exhibit
Public presentations
Things to give away
Welcome brochure
Comment book
Survey form
Word of mouth postcards
Internet connection
Email program
Web site
Exhibit catalog
Teacher guide
Da vinci stickers
Things to make or do/games to play
The airplane
The boat
Helicopter
Parachute
Leonardo's aquaduct
Leonardi sudoku
Maze
Scribble pad
Clockwords/davincigrams
Word search game
Crossword puzzle
Shopping bags
Merchandise to sell
Puzzles
Toy portable bridge
Other items for sale
Some concluding thoughts
The dispute with the palm spring air muse
Other word of mouth ideas
New word of mouth technologies
New word of mouth ideas.

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
659.13/3
Library of Congress
HF5415.123 .H36 2011

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24384776M
ISBN 13
9780935047677
LC Control Number
2010039106
OCLC/WorldCat
664519654

History Created October 21, 2010 · 1 revision Download catalog record: RDF / JSON

October 21, 2010 Created by ImportBot initial import