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July 14, 2017 | History

Pastoral capitalism 1 edition

Pastoral capitalism
Louise A. Mozingo

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Pastoral capitalism
a history of suburban corporate landscapes
Louise A. Mozingo

Published 2011 by MIT Press in Cambridge, Mass .
Written in English.

Table of Contents

Postwar corporations, cities, and the pastoral landscape. The apex of the American corporation. The American city at mid-century. The American pastoral ideal
The corporation in the suburbs : a development that bespeaks orderliness, spaciousness, and well-being. Leaving the city center. Lessons from the factory. Locating in the suburbs. The suburban corporate landscape. The corporation in the suburb
The corporate campus : where talented young men are encouraged to think freely. From machinist to Nobel Laureate, workshop to laboratory. A precedent : NELA Park. AT&T Bell Telephone Laboratories. General Electric Electronics Park and Johns-Manville Research Center. General Motors Technical Center. Corporate campus in California. The corporate campus after 1960. The campus, the corporation, and the city
The corporate estate : out of the city and into the trees. Precedents. Inventing the idea : General Foods. The modernist and the pastoral : Connecticut General Life Insurance Company. The definitive estate : Deere & Company Administrative Center. The corporate estate after Deere. Persuasive generosity
The office park : looking out over the tree tops instead of the car tops. Offices for an expanding economy : corporate branch offices, back offices, service corporations, and start-ups. Changing suburbs and office parks. Birmingham and Waltham : the first office parks. The research park. Expansion of the office park. A longer, greener view. An American Versailles?
Global pastoral capitalism : you will feel like you are in heaven. Global competition and pastoral status. Pastoral capitalism goes global. Capitalist magic : gazing at greenness.

Edition Notes

Includes bibliographical references and index.

Urban and industrial environments


Dewey Decimal Class
Library of Congress
HD58 .M69 2011

The Physical Object

p. cm.

ID Numbers

Open Library
LC Control Number


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July 14, 2017 Edited by Mek adding subject: Internet Archive Wishlist
October 21, 2010 Created by ImportBot initial import