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Last edited by LeadSongDog
February 23, 2018 | History

Corporate reputation 1 edition

Corporate reputation
Ronald J. Burke, Graeme Martin ...

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Corporate reputation
managing opportunities and threats
Ronald J. Burke, Graeme Martin and Cary L. Cooper

Published 2011 by Ashgate Publishing Company in Burlington, Vermont .
Written in English.

Table of Contents

Corporate reputations : development, maintenance, change and repair / Ronald J. Burke
The meaning and measurement of corporate reputation / Gary Davies
Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.]
Reputation and corporate social responsibility : a global view / Philip H. Mirvis
Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus
Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg
Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg
From applause to notoriety : organizational reputation and corporate governance / Charles McMillan
The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges
The role of the news media in corporate reputation management / Craig E. Carroll
The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis
Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail
Corporate governance and corporate reputation : a disaster story / Thomas Clarke
Corporate rebranding / Dale Miller and Bill Merrilees
Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.

Edition Notes

Includes index.


Dewey Decimal Class
Library of Congress
HD59.2 .C685 2011

ID Numbers

Open Library
9780566092053, 9781409423270
LC Control Number

History Created October 21, 2010 · 3 revisions Download catalog record: RDF / JSON

February 23, 2018 Edited by LeadSongDog Edited without comment.
October 22, 2011 Edited by LC Bot import new book
October 21, 2010 Created by ImportBot initial import