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October 21, 2010 | History

Corporate communication 1 edition

Cover of: Corporate communication | Michael B. Goodman

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Corporate communication
strategic adaptation for global practice
Michael B. Goodman, Peter B. Hirsch

Published 2010 by Peter Lang in New York .
Written in English.

Table of Contents

Adapting to radical changes in business and media : a corporate communication vision for the future
Leadership capabilities : the core competencies for corporations and executives
Corporate communication and Web 2.0
Strategic ethical relationships : trust and integrity
Corporate culture's increased significance
Economic factors
Precedent : the history of communication in corporations
Philosophy : the engineering of consent and process : strategic and tactical models
Performance : the measures that determine the success of communication
Corporate communication : the way forward
Guideline A: corporate communication strategy and policy
Guideline B: crisis communication
Guideline C: media relations
Guideline D: employee relations
Guideline E: global relations
Guideline F: corporate citizenship and table of organizations
Guideline G: core competencies for corporate communication
Guideline H: investor relations and sustainability
Guideline I: transparency and disclosure
Guideline J: reputation management
Guideline K: transaction communication
Guideline L: affiliate relations
Guideline M: thought leadership and executive relationship management
Guideline N: social media and corporate blogging.

Edition Notes

Includes bibliographical references (p. [195]-214) and index.


Library of Congress
HD30.3 .G655 2010

The Physical Object

xix, 238 p. :
Number of pages

ID Numbers

Open Library
1433106213, 1433106221
9781433106217, 9781433106224
LC Control Number


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