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October 21, 2010 | History

Audience, relevance, and search 1 edition

Audience, relevance, and search
James Mathewson

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Audience, relevance, and search
targeting Web audiences with relevant content
James Mathewson, Frank Donatone, Cynthia Fishel

Published 2010 by IBM Press/Pearson in Upper Saddle River, NJ .
Written in English.

Table of Contents

Writing for Web users implies writing for search engines
How the Web medium has evolved from its print origins
Writing relevant content for the Web audience
Discovering and using popular keywords to attract your target audience
Engaging with your Web visitors through more targeted search referrals
Developing a search-optimized site architecture
Gaining credibility through pagerank
Capturing social media opportunities
Measuring Web content effectiveness.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
006.3
Library of Congress
PN171.O55 M38 2010

The Physical Object

Pagination
xxvii, 177 p. :
Number of pages
177

ID Numbers

Open Library
OL24383343M
Internet Archive
audiencerelevanc00math
ISBN 10
0137004206
ISBN 13
9780137004201
LC Control Number
2010006751
OCLC/WorldCat
457156730

History Created October 21, 2010 · 1 revision Download catalog record: RDF / JSON

October 21, 2010 Created by ImportBot initial import