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October 21, 2010 | History

The marketing plan handbook 1 edition

The marketing plan handbook
Marian Burk Wood

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The marketing plan handbook
4th ed.
Marian Burk Wood

Published 2011 by Prentice Hall in Boston .
Written in English.

Table of Contents

Marketing planning : new urgency, new possibilities
Analyzing the current situation
Understanding markets and customers
Planning segmentation, targeting, and positioning
Planning direction, objectives, and marketing support
Developing product and brand strategy
Developing pricing strategy
Developing channel and logistics strategy
Developing marketing communications and influence strategy
Planning metrics and implementation control
Appendix sample marketing plan : SonicSuperphone.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.13 .W66 2011

The Physical Object

Pagination
xiv, 210 p. :
Number of pages
210

ID Numbers

Open Library
OL24383133M
ISBN 10
0136089364
ISBN 13
9780136089360
LC Control Number
2010000740

History

Download catalog record: RDF / JSON
October 21, 2010 Created by ImportBot initial import