An edition of Understanding media semiotics
(2002)
Understanding media semiotics
by Marcel Danesi
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Last edited by Open Library Bot
April 28, 2010 | History
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Subjects
Mass media, SemioticsShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
Understanding media semiotics
2002, Arnold, Oxford University Press
in English
0340808837 9780340808832
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Book Details
Published in
London, New York
Table of Contents
Machine generated contents note: 1 The mediated world
What is a medium?
Development of the mass media
Basic notions
Semiotic method
2 An outline of semiotic theory
Background and general notions
Narrative
Metaphor
3 Print media
The development of print media
Books
Newspapers
Magazines
4 Audio media
Recorded music
Rock music
The radio
5 Film
Motion pictures
Cinema and postmodernism
Cinema genres
6 Television
The advent of TV
The impact of TV
TV and social change
7 The computer and the Internet
Computer media
The Internet
The computer and the mind
8 Advertising
What is advertising?
Creating a signification system
Advertising textuality
9 Social impacts of the media
Overview
Mediation
Concluding reflections.
Edition Notes
Includes bibliographical references (p. [230]-243) and index.
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| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| April 16, 2010 | Created by WorkBot | work found |