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Last edited by Open Library Bot
April 28, 2010 | History

Understanding media semiotics 1 edition

Cover of: Understanding media semiotics | Marcel Danesi

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Understanding media semiotics
Marcel Danesi.

Published 2002 by Arnold, Oxford University Press in London, New York .
Written in English.

Table of Contents

Machine generated contents note: 1 The mediated world
What is a medium?
Development of the mass media
Basic notions
Semiotic method
2 An outline of semiotic theory
Background and general notions
Narrative
Metaphor
3 Print media
The development of print media
Books
Newspapers
Magazines
4 Audio media
Recorded music
Rock music
The radio
5 Film
Motion pictures
Cinema and postmodernism
Cinema genres
6 Television
The advent of TV
The impact of TV
TV and social change
7 The computer and the Internet
Computer media
The Internet
The computer and the mind
8 Advertising
What is advertising?
Creating a signification system
Advertising textuality
9 Social impacts of the media
Overview
Mediation
Concluding reflections.

Edition Notes

Includes bibliographical references (p. [230]-243) and index.

Classifications

Dewey Decimal Class
302.23/01/4
Library of Congress
P96.S43 D36 2002

The Physical Object

Pagination
x, 253 p. ;
Number of pages
253

ID Numbers

Open Library
OL3656727M
Internet Archive
understandingmed00dane
ISBN 10
0340808837, 0340808845
LC Control Number
2002510993
OCLC/WorldCat
48754263
Library Thing
1132279
Goodreads
4696161 126282

History Created April 16, 2010 · 2 revisions Download catalog record: RDF / JSON

April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
April 16, 2010 Created by WorkBot work found