"Broken into 10 chapters, each of which represents a business lesson that George learned during his own career, the book describes the origins and development of pension fund consulting and the institutional investment industry. The history is intertwined with George's own personal story and anecdotes. George is well known throughout the investment industry as the first pension fund consultant. Starting in 1969, Frank Russell Company introduced breakthrough innovations that today are so broadly accepted, they seem like they've "been around forever." These include: Standardized performance measurement (time-weighted returns) so that different funds performance could be compared objectively manager diversification based on skill, rather than having a relationship with a single trust bank--based on personal connections Diversification into "exotic" asset classes such as international equities and real estate codified manager styles: growth, value, large and small cap, etc. Creator of the Russell Indexes Architects of professional standards associations AIMSE and NCREIF founder of Russell 20-20, a leading force in direct investments in China, India and Russia Taken together, these innovations spurred the professionalization of pension fund management, with the associated benefit of improving financial security for everyone who is investing for retirement. In Success by ten, Russell discusses the development of all these innovations"--Provided by publisher.