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June 17, 2010 | History

Shopper marketing: how to increase purchase decisions at the point of sale 2 editions

Cover of: Shopper marketing | Markus Stahlberg
About the Book

New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself. This book combines the perspectives of 35 internationally recognized shopper marketing experts, among them renowned author Paco Underhill. Its three sections include research into shopper behavior [Insights]; interviews with experts [Strategy] and case studies of successful shopper marketing activities [Practice].


Library of Congress HF5828 .S73 2010
Dewey 659.1/57

2 editions First published in 2010

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Cover of: Shopper Marketing
2010, Kogan Page Publishers
Shopper Marketing
Electronic resource in English
Cover of: Shopper marketing
2010, Kogan Page
Shopper marketing
in English


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