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January 30, 2010 | History

Marketing scales handbook 1 edition

Marketing scales handbook
Gordon C. Bruner

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Marketing scales handbook
a compilation of multi-item measures
Gordon C. Bruner II, Paul J. Hensel.

Published 1994 by American Marketing Association in Chicago, Ill., USA .
Written in English.

Edition Notes

Includes bibliographical references (p. 1306-1307) and indexes.

The Physical Object

xiv, 1315 p. ;
Number of pages

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January 30, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page