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And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. --from publisher description
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And Then There's This: How Stories Live and Die in Viral Culture
2010, Penguin Publishing Group
in English
0143117610 9780143117612
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3
And then there's this: how stories live and die in viral culture
2009, Viking
in English
0670020842 9780670020843
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Book Details
Published in
New York
Edition Notes
Includes bibliographical references and index.
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