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Last edited by Mek
July 22, 2017 | History

And then there's this 2 editions

Cover of: And then there's this | Bill Wasik
About the Book

An entertaining and eye-opening look into the new frontier of idea makingBreaking news, fresh gossip, tiny scandals, trumped up crises— every day we are distracted by a culture that rings our doorbell and then runs away. Stories spread wildly and die out in mere days, quickly replaced by more stories with ever shorter shelflives. How we participate in these stories has changed, too. No longer do we sit on the sidelines waiting for monolithic media giants to tell us what’s happening. Anyone on a computer in his or her local Starbucks can spread a story almost as easily as The New York Times, CNN, or People—in fact blogs are now often the source for journalists working in big media.And Then There’s This is Bill Wasik’s journey along the unexplored frontier of our churning and rambunctious viral culture. Covering this world—watching new bands promote themselves at South by Southwest; reporting on a Web site contest while secretly entering it; and creating a site that aggregates all blog smears against the presidential primary candidates—he ends up conducting six experiments himself. He doesn’t always get the results he expected, but along the way he meets a cast of characters who are capable of getting their information into our brains—and they’re not who you think.And Then There’s This reveals how our culture is now created from the ground up. Wasik proves that any one of us can cause a small ripple that can turn into a tsunami. Anyone involved in journalism, business, or information technology—and those who want to be—must read this book. And for the rest, Wasik’s tour is great, eye-opening fun.


Library of Congress HM851 .W38 2009
Dewey 303.48/33

2 editions First published in 2009

Edition Read Locate Buy
Cover of: And then there's this
2009, Viking
And then there's this
in English
Cover of: And Then There's This
2009, Penguin USA, Inc.
And Then There's This
eBook in English


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July 22, 2017 Edited by Mek adding subject: In library
December 4, 2010 Edited by Open Library Bot Added subjects from MARC records.
June 22, 2010 Edited by ImportBot add details from OverDrive
January 29, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page