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Last edited by WorkBot
January 29, 2010 | History

Mastering fashion marketing 1 edition

Mastering fashion marketing
Tim Jackson

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Mastering fashion marketing
Tim Jackson and David Shaw.

Published 2009 by Palgrave Macmillan in New York .
Written in English.

Table of Contents

The customer and fashion consumption
Marketing research and information for fashion
Fashion segmentation, targeting and positioning (STP)
Marketing mix : the fashion product
Marketing mix : pricing in fashion
Marketing mix : promotion and marketing communications
Marketing mix : place & channels of distribution and service
Branding in fashion and luxury
New approaches to fashion marketing
Strategic and tactical planning in fashion marketing.

Edition Notes

Includes index.

Series
Palgrave master series

Classifications

Dewey Decimal Class
746.9/20688
Library of Congress
HD9940.A2 .J33 2009

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL22658902M
ISBN 13
9781403919021
LC Control Number
2008045140
Goodreads
1296742

History Created December 11, 2009 · 2 revisions Download catalog record: RDF / JSON

January 29, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page