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January 29, 2010 | History

Preisstrategie und Preispolitik im Premiumsegment der Automobilindustrie 1 edition

Preisstrategie und Preispolitik im Premiumsegment der Automobilindustr ...
Volker Letzgus

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Preisstrategie und Preispolitik im Premiumsegment der Automobilindustrie
Untersuchung der Konsequenzen der Kundenzufriedenheit auf die Preisbereitschaft und die Wiederkaufabsicht im Premiumsegment der Automobilindustrie und Erarbeitung der Implikationen für Preisstrategie und Preispolitik
Volker Letzgus.

Published 2007 by Peter Lang in Frankfurt am Main, New York .
Written in German.

Edition Notes

Originally presented as the author's thesis (doctoral)--Universität Tübingen, 2006.

Includes bibliographical references (p. 163-191).

Europäische Hochschulschriften. Reihe V -- Bd. 3291 = -- Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise -- vol. 3291 = -- European university studies. Series V, Economics and management -- vol. 3291


Library of Congress
HF5416.5 .L47 2007

The Physical Object

191 p. :
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History Created December 11, 2009 · 2 revisions Download catalog record: RDF / JSON

January 29, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page