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June 18, 2010 | History

Convergence marketing: combining brand and direct for unprecedented profits 2 editions

Cover of: Convergence marketing | Richard G. Rosen
About the Book

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.


Library of Congress HF5415.1255 .R67 2009
Dewey 658.8

2 editions First published in 2009

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Cover of: Convergence Marketing
2009, John Wiley & Sons, Ltd.
Convergence Marketing
Electronic resource in English
Cover of: Convergence marketing
2009, Wiley
Convergence marketing
in English


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