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December 3, 2010 | History

Marketing subjects: Bertram Brooker and the vitalist construction of consumer subjectivity 1 edition

Marketing subjects: Bertram Brooker and the vitalist construction of c ...
Adam Lauder

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Marketing subjects: Bertram Brooker and the vitalist construction of consumer subjectivity.

Published 2006 .
Written in English.

About the Book

Discourse analysis of Bertram Brooker's texts on marketing and advertising discloses a discursive construction of consumer subjectivity that is consistent with the vitalist paradigms of Bergson, Spengler, Murry and Haeckel. Comparison of Brooker's statements on the organization of the subject with typical marketing texts from the 1910s and 1920s reveals that his model diverges from the dominant paradigm of the period, championed by early marketing theorists including Adams, Hollingworth, Lucas and Benson, and Scott. This hegemonic articulation of subjectivity coincides with the conclusions of experimental psychologists such as Fechner and Munsterberg. Whereas these authors employ mechanistic analogies to represent the operations of consciousness, and treat the subject as an information object, Brooker's statements are consistent with Bergson's formulation of a subject that endures. Similarly, Brooker's abstract paintings implicate the viewer in an empathic mode of spectatorship that is consistent with the vitalist aesthetics of Bergson and Hulme.

Edition Notes

Source: Masters Abstracts International, Volume: 44-06, page: 2585.

Completed at the Faculty of Information Studies, University of Toronto.

Thesis (M.I.St.)--University of Toronto, 2006.

Electronic version licensed for access by U. of T. users.

ROBARTS MICROTEXT copy on microfiche.

The Physical Object

Pagination
127 leaves.
Number of pages
127

ID Numbers

Open Library
OL19214990M
ISBN 13
9780494161357

History Created December 11, 2009 · 3 revisions Download catalog record: RDF / JSON

December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
January 24, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page