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January 23, 2010 | History

Strategic marketing management 1 edition

Strategic marketing management
Mark E. Parry

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Strategic marketing management
a means-end approach
Mark E. Parry.

Published 2002 by McGraw-Hill in New York .
Written in English.

Edition Notes

Includes bibliographical references and index.

Series
McGraw-Hill executive MBA series

Classifications

Library of Congress
HF5415.13 .P336 2002, HF5415.13 .P336 2002

The Physical Object

Pagination
ix, 275 p. :
Number of pages
275

ID Numbers

Open Library
OL18169497M
ISBN 10
0071372229
LC Control Number
2001044761
Library Thing
7709725
Goodreads
6527928

History Created December 11, 2009 · 2 revisions
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January 23, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page