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Last edited by ImportBot
June 18, 2010 | History

Rigorous magic 2 editions

Cover of: Rigorous magic | Jim Taylor
About the Book

In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical 'road map' for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today's global, multi-channel marketing world.


Library of Congress HF5415.123 .T388 2007
Dewey 658.8/101

2 editions First published in 2007

Edition Read Locate Buy
Cover of: Rigorous Magic
2009, John Wiley & Sons, Ltd.
Rigorous Magic
Electronic resource in English
Cover of: Rigorous magic
2007, Wiley
Rigorous magic
in English


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