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January 22, 2010 | History

Global brands 1 edition

Global brands
Teresa da Silva Lopes

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Global brands
the evolution of multinationals in alcoholic beverages
Teresa da Silva Lopes.

Published 2007 by Cambridge University Press in Cambridge, New York .
Written in English.

Table of Contents

Preface
List of abbreviations
Brands and the growth of multinationals
Leading firms
the historical legacy
Growth and survival
Family ownership and managerial control
Channel management
Diversification strategies
Acquiring brands
The life of brands
Conclusion
Appendix 1. Value added chain in alcoholic beverages
Appendix 2. Brands owned by the leading multinationals in 2005
Appendix 3. Annual sales for each firm in alcoholic beverages
Appendix 4. Selection of the sample
Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages
Appendix 6. Types of governance structures in distribution, 1900
2005
Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge
Appendix 8. Diversification strategies
Appendix 9. Patterns of diversification within alcoholic beverages
Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions
Appendix 11. Evolution of sales of the world's leading brands by beverage type
Bibliography.

Edition Notes

Includes bibliographical references and index.

Series
Cambridge studies in the emergence of global enterprise

Classifications

Dewey Decimal Class
338.8/87631
Library of Congress
HD9350.5 .L66 2007

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL17845459M
ISBN 13
9780521833974
LC Control Number
2006101720
Library Thing
4398673
Goodreads
2454197

History Created December 11, 2009 · 2 revisions Download catalog record: RDF / JSON

January 22, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page