Click here to skip to this page's main content.

New to the Open Library? — Learn how it works
Want to support Open Library? Until April 30, we'll double your donation! Help us build the great digital library.
Last edited by WorkBot
January 22, 2010 | History

Sustained spending and persistent response 1 edition

Sustained spending and persistent response
Marnik G. Dekimpe

No ebook available.


Add an ISBN to link to booksellers

Drat! There's no description for this book yet. Can you help?
There is only 1 edition record, so we'll show it here...  •  Add edition?

Sustained spending and persistent response
a new look at long-term marketing profitability
Marnik G. Dekimpe, Dominique M. Hanssens.

Published 1997 by Marketing Science Institute in Cambridge, Mass .
Written in English.

Edition Notes

Report no.97-102.

Working paper

ID Numbers

Open Library

History Created December 11, 2009 · 2 revisions Download catalog record: RDF / JSON

January 22, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page