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Last edited by WorkBot
January 22, 2010 | History

Brand alliances as information about unobservable product quality 1 edition

Brand alliances as information about unobservable product quality
Akshay R. Rao

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Brand alliances as information about unobservable product quality
Akshay R. Rao, Lu Qu, Robert W. Ruekert.

Published 1997 by Marketing Science Institute in Cambridge, Mass .
Written in English.

Edition Notes

Report no.97-100.

Series
Working paper

ID Numbers

Open Library
OL17160601M

History Created December 11, 2009 · 2 revisions Download catalog record: RDF / JSON

January 22, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page