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Extending the supply chain: how cutting-edge companies bridge the critical last mile into customers' homes 1 edition

Extending the supply chain
Kenneth Karel Boyer

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Extending the supply chain
how cutting-edge companies bridge the critical last mile into customers' homes
1st ed
Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult

Published 2005 by American Management Association in New York .
Written in English.

Table of Contents

the great divide between customers and retailers
Decoupled extended supply chains
Semi: Exteneded supply chains
Fully extended supply chains
Centralized extended supply chains
Strategy : meshing operational and marketing goals
Marketing : tapping customers' latent desires
Supply chain design : how to bridge the last mile
Information technology : facilitating learning and streamlining transactions
The future of the extended supply chain

Edition Notes

Includes bibliographical references and index


Library of Congress
HD38.5 .B698 2005

The Physical Object

xvii, 252 p. :
Number of pages

ID Numbers

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March 20, 2010 Edited by WorkBot update details
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December 11, 2009 Created by WorkBot add works page