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Last edited by Shane Franklin Belknap
November 11, 2011 | History

Management and creative advertising 1 edition

Cover of: Management and creative advertising by John Belknap

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About the Book

This book contains some very practical suggestions for management on how to deal with creative people. The author restricts his remarks to the field of advertising but many of his suggestions apply equally well to other fields. Current research on creativity and its evaluation indicate that to survive, creativity must be carefully nurtured. Mr. Belknap's recommendations are both sound and wise.

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Management and creative advertising
some highly personal reflections on management's relationship (or lack of it) with the creative people in advertising
by John Belknap.

Published 1959 by Burns and MacEachern in Toronto .
Written in English.

Edition Notes

MASS copy: Author's presentation copy to Carl Dair. With dust jacket.

Classifications

Library of Congress
HF5823 B39

The Physical Object

Pagination
45 p.
Number of pages
45

ID Numbers

Open Library
OL14607276M

History Created December 11, 2009 · 6 revisions Download catalog record: RDF / JSON

November 11, 2011 Edited by Shane Franklin Belknap Added new cover
November 11, 2011 Edited by Shane Franklin Belknap Added new cover
November 11, 2011 Edited by Shane Franklin Belknap Added new cover
November 11, 2011 Edited by Shane Franklin Belknap nothing -just typed from the book cover - I'm his son and have a few copies
December 11, 2009 Created by WorkBot add works page