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Last edited by Open Library Bot
December 3, 2010 | History

The value of segmented advertising appeals 1 edition

The value of segmented advertising appeals
Wallace Feldman

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The value of segmented advertising appeals
an exploratory study
by Wallace Feldman

Published 1975 by Marketing Science Institute in Cambridge, Mass .
Written in English.

Edition Notes

"Preliminary research report."

Includes bibliographical references

Series
Working paper - Marketing Science Institute ; no. 75-103

The Physical Object

Pagination
x, 56 p. ;
Number of pages
56

ID Numbers

Open Library
OL14606349M

History Created December 11, 2009 · 3 revisions Download catalog record: RDF / JSON

December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
January 19, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page