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Last edited by WorkBot
January 19, 2010 | History

A multivariate regression analysis of the responses of competing brands to advertising 1 edition

A multivariate regression analysis of the responses of competing brand ...
Frank Myron Bass

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A multivariate regression analysis of the responses of competing brands to advertising
by Frank M. Bass and Neil E. Beckwith

Published 1971 by Marketing Science Institute in Cambridge, Mass .
Written in English.

Edition Notes

"Preliminary research report."

Bibliography: p. 41-45

Series
Working paper - Marketing Science Institute ; P-43-C

The Physical Object

Pagination
46 p. :
Number of pages
46

ID Numbers

Open Library
OL14605873M

History Created December 11, 2009 · 2 revisions Download catalog record: RDF / JSON

January 19, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page