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Last edited by rodel v. geraldoy
July 25, 2011 | History

Marketing communication and the hierarchy-of-effects 1 edition

Marketing communication and the hierarchy-of-effects
Michael L Ray

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Marketing communication and the hierarchy-of-effects
by Michael L. Ray

Published 1973 by Marketing Science Institute in Cambridge, Mass .
Written in English.

Edition Notes

"Preliminary research report"

Bibliography: p. 39-43

Series
Working paper - Marketing Science Institute ; P-53-C

The Physical Object

Pagination
44 p. :
Number of pages
44

ID Numbers

Open Library
OL14605823M

History Created December 11, 2009 · 3 revisions Download catalog record: RDF / JSON

July 25, 2011 Edited by rodel v. geraldoy please help me buy this book...
January 19, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page