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Last edited by WorkBot
January 19, 2010 | History

New directions for advertising pretesting research 1 edition

New directions for advertising pretesting research
Michael L Ray

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New directions for advertising pretesting research
by Michael L. Ray, Scott Ward, Jerome B. Reed

Published 1974 by Marketing Science Institute in Cambridge, Mass .
Written in English.

Edition Notes

"Preliminary research report."

Bibliography: p. 39-40

Series
Working paper - Marketing Science Institute

The Physical Object

Pagination
42 p. ;
Number of pages
42

ID Numbers

Open Library
OL14605434M

History Created December 11, 2009 · 2 revisions Download catalog record: RDF / JSON

January 19, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page