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January 19, 2010 | History

Microtheoretical notions of behavioral science and the problems of advertising 1 edition

Microtheoretical notions of behavioral science and the problems of adv ...
Michael L Ray

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Microtheoretical notions of behavioral science and the problems of advertising
present and potential linkages, and a proposal for a research system
by Michael L. Ray

Published 1975 by Marketing Science Institute in Cambridge, Mass .
Written in English.

Edition Notes

"Preliminary research report"

Bibliography: p. 68-84

Series
Working paper - Marketing Science Institute ; no. 75-101

The Physical Object

Pagination
85 p. :
Number of pages
85

ID Numbers

Open Library
OL14605431M

History Created December 11, 2009 · 2 revisions Download catalog record: RDF / JSON

January 19, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page