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Last edited by WorkBot
January 19, 2010 | History

Consumer research and corrective advertising 1 edition

Consumer research and corrective advertising
William L Wilkie

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Consumer research and corrective advertising
a new approach
by William L. Wilkie

Published 1973 by Marketing Science Institute in Cambridge, Mass .
Written in English.

Edition Notes

"Preliminary research report"

Includes bibliographical references

Series
Working paper - Marketing Science Institute

The Physical Object

Pagination
36 p. ;
Number of pages
36

ID Numbers

Open Library
OL17880512M

History Created December 11, 2009 · 2 revisions Download catalog record: RDF / JSON

January 19, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page