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Last edited by WorkBot
January 19, 2010 | History

Defining, measuring, and managing brand equity 2 editions

Defining, measuring, and managing brand equity
Lance Leuthesser
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2 editions First published in 1988

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Cover of: Defining, measuring, and managing brand equity
Defining, measuring, and managing brand equity
1988, Marketing Science Institute
in English
Cover of: Defining, measuring and managing brand equity

History

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January 19, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page