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Last edited by Open Library Bot
December 3, 2010 | History

A measurement of advertising effectiveness 1 edition

A measurement of advertising effectiveness
Politz (Alfred) Research, Inc. ...

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A measurement of advertising effectiveness.
The influence of audience selectivity and editorial enviroment.
Sponsored by McCall's and conducted by Alfred Politz Research, Inc.

Published 1962 by McCall Corp. in [New York] .
Written in English.

The Physical Object

Pagination
83 p.
Number of pages
83

ID Numbers

Open Library
OL14349757M

History Created December 11, 2009 · 3 revisions Download catalog record: RDF / JSON

December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
January 18, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page