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January 18, 2010 | History

The impact of marketing research upon manufacturers consumer goods advertising 1 edition

The impact of marketing research upon manufacturers consumer goods ad ...
James Richard Stevens

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The impact of marketing research upon manufacturers consumer goods advertising
a survey of selected manufacturers, marketing research agencies, advertising agencies, and media firms.

Published 1956 .
Written in English.

Edition Notes

Dissertation (Ph. D.)--State University of Iowa, 1956.

Microfilm copy of a typewritten manuscript. Ann Arbor, Michigan, Filmed by University Microfilm [n.d.]

Other Titles
Manufacturers' consumer goods advertising.

The Physical Object

Pagination
421 p.
Number of pages
421

ID Numbers

Open Library
OL14349219M

History Created December 11, 2009 · 2 revisions
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January 18, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page