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July 22, 2010 | History

The relationship between recall, cognitive responses and advertising effectiveness 1 edition

The relationship between recall, cognitive responses and advertising e ...
Amitava Chattopadhyay

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The relationship between recall, cognitive responses and advertising effectiveness
effects of delay and context
by Amitava Chattopadhyay and Joseph W. Alba.

Published 1989 by Marketing Science Institute in Cambridge, Mass .
Written in English.

Edition Notes

"Marketing Science Institute Research Program working paper"--Cover.

"January 1989."

Bibliography: p. 25-28.

Series
Report/Marketing Science Institute -- 89-103, Report (Marketing Science Institute) -- no. 89-103.

The Physical Object

Pagination
29 p. :
Number of pages
29

ID Numbers

Open Library
OL13591465M

History Created December 11, 2009 · 3 revisions Download catalog record: RDF / JSON

July 22, 2010 Edited by Open Library Bot Added subjects from marc records.
January 16, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page