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December 11, 2009 | History

Evaluating the Effects of Consumer Advertising on Market Position over Time: How to Tell Whether Advertising Ever Works 1 edition

Evaluating the Effects of Consumer Advertising on Market Position over ...
Stephen S. Bell

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Evaluating the Effects of Consumer Advertising on Market Position over Time: How to Tell Whether Advertising Ever Works
A Conference Summary/Report

Published March 1988 by Marketing Science Inst .

The Physical Object

Format
Paperback

ID Numbers

Open Library
OL13392466M
ISBN 10
9999870791
ISBN 13
9789999870795
Goodreads
3189876

History Created December 11, 2009 · 1 revision Download catalog record: RDF / JSON

December 11, 2009 Created by WorkBot add works page