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Record ID marc_records_scriblio_net/part19.dat:107611854:800
Source Scriblio
Download Link /show-records/marc_records_scriblio_net/part19.dat:107611854:800?format=raw

LEADER: 00800cam 2200205 a 4500
001    87045776 //r93
003 DLC
005 19930427081231.2
008 880427s1988    maua     b    00110 eng  
010    $a 87045776 //r93
020    $a0669169749 (alk. paper)
040    $aDLC$cDLC$dDLC
050 00 $aHF5823$b.W417 1988
082 00 $a659.1/13$219
100 10 $aWasserman, Dick.
245 10 $aThat's our new ad campaign-- ? :$ba handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads /$cDick Wasserman.
260 $aLexington, Mass. :$bLexington Books,$cc1988.
300    $axv, 188 p. :$bill. ;$c25 cm.
504    $aIncludes bibliographies and index.
650  0 $aAdvertising campaigns$xEvaluation.