| Record ID | marc_records_scriblio_net/part11.dat:127802794:642 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part11.dat:127802794:642?format=raw |
LEADER: 00642nam 2200217 i 4500
001 79092171
003 DLC
005 19800612000000.0
008 800612s1979 ilua b 00110 eng
010 $a 79092171
020 $a0872510433
050 0 $aHF5823$b.S3636
082 $a659.1/13
100 10 $aSchultz, Don E.
245 10 $aStrategic advertising campaigns /$cDon E. Schultz, Dennis G. Martin.
260 0 $aChicago, Ill. :$bCrain Books,$cc1979.
300 $aviii, 220 p. :$bill. ;$c29 cm.
504 $aBibliography: p. 213-215.
500 $aIncludes index.
650 0 $aAdvertising campaigns.
700 10 $aMartin, Dennis G.,$ejoint author.