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MARC Record from marc_overdrive

Record ID marc_overdrive/InternetArchiveCrMarc-2010-06-11p.mrc:5209907:3249
Source marc_overdrive
Download Link /show-records/marc_overdrive/InternetArchiveCrMarc-2010-06-11p.mrc:5209907:3249?format=raw

LEADER: 03249nam 2200301Ka 4500
008 000000s2007 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9781588365965 (electronic bk. : Adobe Digital Editions)
020 $a9781588365965 (electronic bk. : Adobe Digital Editions)
020 $a9781588365965 (electronic bk. : Mobipocket Reader)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aHeath, Chip $q(Chip Heath).
245 10 $aMade to Stick$h[electronic resource].
260 $aNew York :$bRandom House Publishing Group,$c2007.
500 $aTitle from eBook information screen.
520 $aMark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."In this indispensable guide, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)--the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.From the Hardcover edition.
533 $aElectronic reproduction.$bNew York :$cRandom House Publishing Group,$d2007.$nRequires Adobe Digital Editions (file size: 925 KB) or Adobe Digital Editions (file size: 2168 KB) or Mobipocket Reader (file size: 362 KB).
538 $aRequires Adobe Digital Editions (file size: 925 KB) or Adobe Digital Editions (file size: 2168 KB) or Mobipocket Reader (file size: 362 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
653 #0 $aPsychology
655 7 $aElectronic books.$2local
776 1 $cOriginal$z1400064287
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={DA87DDDC-215F-422A-B435-D29DEFDEE4BA}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=DA87DDDC-215F-422A-B435-D29DEFDEE4BA$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0111-1/{DA87DDDC-215F-422A-B435-D29DEFDEE4BA}Img100.jpg