MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 05083cam a22005298i 4500
001 879642395
003 OCoLC
005 20151005130304.0
008 140512s2014 maua b 001 0 eng
010 $a2014013859
019 $a894339896
020 $a9781625272478
020 $a1625272472
035 $a879642395
037 $bPerseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070$nSAN 631-760X
040 $aDLC$beng$erda$cDLC$dBDX$dOCLCF$dYDXCP$dORX$dTWC$dCDX$dCHVBK$dVP@$dCLE$dLTSCA$dLMR$dNKM$dCPA$dOVV$dSFR$dUtOrBLW
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050 00 $aHD30.2$b.W4645 2014
082 00 $a658.4/038$223
092 $a658.4038$bW524L
100 1 $aWesterman, George,$d1963-
245 10 $aLeading digital :$bturning technology into business transformation /$cGeorge Westerman, Didier Bonnet, Andrew McAfee.
264 1 $aBoston, Massachusetts :$bHarvard Business Review Press,$c[2014]
300 $a292 pages :$billustration ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"--$cProvided by publisher.
520 $a"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. "--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
505 0 $aWhat is digital mastery? -- Creating a compelling customer experience -- Exploiting the power of core operations -- Reinventing business models -- Crafting your digital vision -- Engaging the organization at scale -- Governing the transformation -- Building technology leadership capabilities -- Framing the digital challenge -- Focusing investment -- Mobilizing the organization -- Sustaining the digital transformation.
650 0 $aInformation technology$xManagement.
650 0 $aStrategic planning.
650 0 $aOrganizational change.
700 1 $aBonnet, Didier.
700 1 $aMcAfee, Andrew.
907 $a.b29889091$b12-20-18$c04-22-15
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957 00 $aOCLC reclamation of 2017-18
907 $a.b29889091$b09-17-15$c04-22-15
956 $aPre-reclamation 001 value: ocn879642395
980 $a0715 KL
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999 $yMARS
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