MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 03211cam a2200505 a 4500
001 811005241
003 OCoLC
005 20151005104424.0
008 120922s2012 paua b 001 0 eng c
020 $a9781613630235
020 $a1613630239
035 $a811005241
035 $a(OCoLC)811005241
037 $bPerseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070$nSAN 631-760X
040 $aBTCTA$beng$cBTCTA$dBDX$dYDXCP$dSLU$dKMS$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 14 $aHF5415.12615$b.W47 2012
092 $a658.872$bW491f
100 1 $aWerbach, Kevin.
245 10 $aFor the win :$bhow game thinking can revolutionize your business /$cKevin Werbach, Dan Hunter.
246 30 $aHow game thinking can revolutionize your business
260 $aPhiladelphia :$bWharton Digital Press,$cc2012.
300 $a144 p. :$bill. ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. 135-136) and index.
505 0 $aWhy can't business be fun? -- Getting into the game : An introduction to gamification -- Game thinking : Learning to think like a game designer -- The gamification toolkit : Game elements -- Game changer : Six steps to gamification -- Epic fails : And how to avoid them.
520 $aMillions play Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game-makers need not be the only ones benefiting from game design. Werbach and Hunter, lawyers and World of Warcraft players, created the world's first course on gamification oat the Wharton School. In their book, they reveal how game thinking--addressing problems like a game designer--can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.
650 0 $aMarketing$xSocial aspects$xGames.
700 1 $aHunter, Dan,$d1966-
907 $a.b25924400$b12-20-18$c01-08-13
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957 00 $aOCLC reclamation of 2017-18
907 $a.b25924400$b03-29-15$c01-08-13
938 $aBaker and Taylor$bBTCP$nBK0012175858
938 $aBrodart$bBROD$n103510982
938 $aYBP Library Services$bYANK$n9700068
956 $aPre-reclamation 001 value: ocn811005241
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