| Record ID | marc_nuls/NULS_PHC_180925.mrc:69134085:1622 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:69134085:1622?format=raw |
LEADER: 01622cgm 2200421Ia 4500
001 9919211220001661
005 20150423114557.0
007 vf|cbahou
008 040329p20041999nju040 vleng d
028 43 $aFFH8632$bFilms for the Humanities & Sciences
035 $a(CSdNU)u227552-01national_inst
035 $a(OCoLC)54832680
035 $a(OCoLC)54832680
040 $aBCN$cBCN$dOCLCQ$dCNU
043 $an-us---
049 $aCNUM
090 $aHD69.B7$bN55 2002
245 00 $aNike$h[videorecording] :$bwhy do it? /$can Elgin Production for BBC in association with Roger Bolton Productions.
260 $aPrinceton, N.J. :$bFilms for the Humanities & Sciences,$cc2004.
300 $a1 videodisc (40 min.) :$bsd., col. ;$c4 3/4 in.
440 0 $aBranded: the power of brand names
500 $aNote on disc, "9-28-04."
520 $aExamination of how a traditionally narrow-market product was developed into a mainstream product and global icon. Includes interviews with Phil Knight, Nike Chairman and CEO, and others.
538 $aDVD.
590 $aSEE ALSO VC 4342
590 $aSEE ALSO VC 4342
610 20 $aNike (Firm)
650 0 $aBrand name products$xMarketing.
650 0 $aSports$zUnited States$xMarketing.
650 0 $aConsumers' preferences.
650 0 $aConsumers$xAttitudes.
710 2 $aRoger Bolton Productions.
710 2 $aFilms for the Humanities (Firm)
710 2 $aBBC Worldwide Americas, Inc.
830 0 $aMKT 420 (NU course)
830 0 $aMKT 602 (NU course)
994 $aX0$bCNU
999 $aDV 462$wALPHANUM$c1$i31786101937461$lAV$mNULS$rN$sY$tDVD$u10/18/2004