| Record ID | marc_loc_updates/v37.i03.records.utf8:5408025:891 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i03.records.utf8:5408025:891?format=raw |
LEADER: 00891cam a2200277 a 4500
001 2008039064
003 DLC
005 20090113084129.0
008 080905s2009 mauab b 001 0 eng
010 $a 2008039064
020 $a9780073381060 (alk. paper)
020 $a0073381063 (alk. paper)
035 $a(OCoLC)ocn244764074
035 $a(OCoLC)244764074
040 $aDLC$cDLC$dBTCTA$dC#P$dBWX$dDLC
050 00 $aHF5415$b.K452 2009
082 00 $a658.8$222
100 1 $aKerin, Roger A.
245 10 $aMarketing :$bthe core /$cRoger A. Kerin, Steven W. Hartley, William Rudelius.
250 $a3/e.
260 $aBoston :$bMcGraw-Hill Irwin,$cc2009.
300 $axli, 493 p. :$bill. (chiefly col.), col. maps ;$c28 cm.
504 $aIncludes bibliographical references (p. 447-467) and indexes.
650 0 $aMarketing.
700 1 $aHartley, Steven William.
700 1 $aRudelius, William.