| Record ID | marc_loc_2016/BooksAll.2016.part41.utf8:207050438:860 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part41.utf8:207050438:860?format=raw |
LEADER: 00860cam a2200289 i 4500
001 2014044334
003 DLC
005 20150410082946.0
008 141114s2016 nju 001 0 eng
010 $a 2014044334
020 $a9780133871319
020 $a0133871312
040 $aDLC$beng$erda$cDLC$dDLC
042 $apcc
050 00 $aHF5415.13$b.K636 2016
082 00 $a658.8$223
100 1 $aKotler, Philip.
245 12 $aA framework for marketing management /$cPhilip Kotler, Northweatern University ; Kevin Lane Keller, Dartmouth College.
250 $aSixth edition
264 1 $aBoston :$bPearson,$c[2016]
300 $axxi, 320 pages ;$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
500 $aIncludes indexes.
650 0 $aMarketing$xManagement.
700 1 $aKeller, Kevin Lane,$d1956-