MARC Record from Library of Congress

LEADER: 03385cam a2200361 i 4500
001 2014038643
003 DLC
005 20150716081349.0
008 150205s2015 nyu b 001 0 eng
010 $a 2014038643
020 $a9781591847403 (hardback)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHD53$b.C562 2015
082 00 $a650.1$223
084 $aBUS012000$aBUS059000$aBUS046000$2bisacsh
100 1 $aClark, Dorie.
245 10 $aStand out :$bhow to find your breakthrough idea and build a following around it /$cDorie Clark.
264 1 $aNew York :$bPortfolio/Penguin,$c2015.
300 $a214 pages ;$c22 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"A guide to becoming a recognized expert in your field Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance"--$cProvided by publisher.
520 $a"Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance"--$cProvided by publisher.
504 $aIncludes bibliographical references (pages 203-207) and index.
650 0 $aCreative ability in business.
650 0 $aCareer development.
650 0 $aSuccess in business.
650 7 $aBUSINESS & ECONOMICS / Careers / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Skills.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Motivational.$2bisacsh
856 42 $3Cover image$uftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers and Media/Covers/2008_2009_New_Covers/9781591847403.jpg