MARC Record from Library of Congress

LEADER: 02867cam a22005297i 4500
001 2012526664
003 DLC
005 20140808080946.0
008 140611t20132013nyua b 001 0 eng
010 $a 2012526664
016 7 $a101627835$2DNLM
016 $a2013906589X
020 $a9781442647213 (cloth : alk. paper)
020 $a1442647213 (cloth : alk. paper)
020 $a9781442615342 (paper : alk. paper)
020 $a1442615346 (paper : alk. paper)
035 $a(OCoLC)ocn862010073
040 $aNLM$beng$cNLM$erda$dNLC$dOCLCO$dYDXCP$dCDX$dRML$dNGU$dLHU$dLGG$dBTCTA$dVET$dDLC
042 $anlmcopyc$alccopycat
050 00 $aRA971$b.P2754 2014
060 00 $a2014 C-405
060 10 $aW 84
060 4 $aW 84.1$bP269b 2013
082 04 $a362.1068/4$223
100 1 $aParsons, Patricia$q(Patricia Houlihan),$eauthor.
245 10 $aBeyond persuasion :$bcommunication strategies for healthcare managers in the digital age /$cPatricia J. Parsons.
250 $aSecond edition.
264 1 $aToronto ;$aBuffalo ;$bUniversity of Toronto Press,$c2013.
300 $axii, 199 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 187-191) and index.
505 00 $tCommunication : a management tool --$tStrategic communication process --$tInterpersonal skills --$tPut it in writing --$tPresentations that deliver --$tFundamentals of social media --$tCommunicating in-house --$tCommunicating strategically with your board --$tWorking with PR and corporate communications --$tCreating community relationships --$tMedia relations process and practices --$tCommunication in a crisis --$tView to the future.
520 $aWhether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.
650 0 $aHealth services administration.
650 0 $aCommunication in medicine.
650 0 $aCommunication in management.
650 12 $aHealth Services Administration.
650 22 $aCommunication.
650 22 $aHealth Facility Administrators.
650 22 $aInterprofessional Relations.
650 22 $aPublic Relations.
650 22 $aSocial Media.
650 6 $aSanté, Services de$xAdministration.
650 6 $aCommunication en médecine.
650 6 $aCommunication en gestion.